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English may have emerged as the international language of business and, subsequently, as the default language of the World Wide Web, but consider this: 75% of the world’s population speaks no English whatsoever.

With this in mind, the need for businesses to talk to international customers in their own language can’t be overstated. Even though English is the most widely spoken second language, the fact remains that most consumers will search for products or services in their native tongue first.

So for any business looking to go global and tackle new or emerging markets, the need to ‘think local’ means you should be aware of the multitude of cultural and linguistic complexities that you will face when entering foreign markets.

For example, the French in France and the French in Canada (Québéquois) is largely the same, but there are enough dialectal differences between the two forms of French to mean that distinct marketing strategies are essential when targeting each market.

Mitchell Harper, Interspire Co-Founder, shared this week in their monthly newsletter the roadmap for Interspire Shopping Cart Version 6. The list is not final and is subject to changes, but the main focus with this release is to really step up their multi-channel retailing support. version 6 of Interspire Shopping Cart is expected around the middle of the year, new features include :

• eBay selling integration – eBay selling integration will allow merchants to “push” some or all of their products to eBay, which would then appear in eBay search results and listings. You will then be able to process orders received via eBay just as you would those through your store. This will give you access to the tens of millions of people who shop on eBay every month at little to no cost.
• Dropshipping and multiple warehouse support – Dropshipping will allow you to sell online without having to stock inventory or ship orders. When dropshipping is enabled, each product is assigned to a particular supplier whose details (including email address) are stored. When an order is placed, an email is sent to the supplier of each product in the order. The email includes the customer’s address, product, quantity, etc. The supplier then ships the item to the customer on behalf of the merchant, who typically pays each of their suppliers at the end of the month.

OdinJobs have a interesting resources for PHP developers, an US job market overview for PHP related jobs. Beside that data are available for 2008-2009 only you can have an idea about salary range of PHP related jobs in different US states. I have found many new jobs from the website search but unfortunately it’s not yet available in the market overview.

According to Odin’s PHP Salary Histogram salaries are between from $20K to $180K, while average salary range around $70K. Notice that Odin collects jobs from job boards, corporate websites, groups etc.

PHP jobs demand in US seems concentrated mainly in New York, Illinois, Texas, California, and Massachusetts, with a peak in California with 28229 jobs overall. But from a salary point of view, Idaho got the highest salaries with $100K median salary, followed by Washington, Arkansas, California, and Massachusetts.

More trends available at Odin PHP Job Market overview